Bauer Buys Mission-Itech

Bauuer has just bought up rival Mission-Itech Hockey. All future products will be branded exclusively Bauer Hockey. Terms of the deal were not disclosed, as both companies are private.

Bauer Hockey is a "three to four" times larger organization with a larger infrastructure capable of handling many of Mission-Itech's capabilities, Davis explained in an interview yesterday.

The companies sell complementary products. Bauer is the leader in skates while Mission-Itech is the leader in facemasks, goal equipment and other protective gear, the company said.

Bauer had just under half the global market for hockey gear with between $200 million and $225 million a year in sales before buying Mission-Itech, Bauer spokesperson Steve Jones said in an interview yesterday.

Roustan was born in Sherbrooke, Que., and grew up in Montreal playing hockey from the age of 3, according to his company's website. The company, Roustan Capital, makes investments of up to $300 million. He teamed up with Kohlberg & Co., a U.S.-based private equity firm, to buy Bauer back from Nike earlier this year. (in 2004, Mission Hockey merged with Itech Hockey.)

NIKE Sells off Bauer Hockey

Big News from Nikebiz

On Feb 21 Nike announced that it has reached a definitive agreement to sell its Bauer Hockey subsidiary to an investor group led by Kohlberg & Company and Canadian businessman W. Graeme Roustan for $200 million in cash.

Nike originally paid $430 million for Bauer. Ouch.

"We're pleased to have reached an agreement for Bauer with strategic buyers who have a passion for hockey and are committed to continue to invest in Bauer's long-term growth and brand leadership," said Nike, Inc. President and CEO Mark Parker. "Nike Bauer Hockey has been part of the Nike family for 12 years, and its team has done an incredible job. Selling this great hockey company was a tough decision but one that was in the best interests of Nike and Bauer as we each look to maximize our respective growth opportunities."

Under the terms of the deal, Bauer will continue to use the Nike Bauer Hockey trademark on existing products for a period of up to two years.