Sunday, February 10, 2008

Thermablades Receive Bad Reviews

Gretzky's blades a dud.

NHL union balks at endorsing $400 Thermablades after receiving bad reviews from 4 of 5 athletes.

Of the five players who were sent the heated blades – Toronto's Mark Bell, Chicago's Martin Lapointe, Detroit's Kris Draper, Edmonton's Marty Reasoner and Calgary's Matthew Lombardi – Reasoner is the only player who professed liking the blades.

While Therma Blade received approvals for its blades from the NHL, Hockey Canada and USA Hockey months ago, the poor reviews from Draper and Lapointe have prompted the NHLPA to balk at signing off on the fledgling product.

And without the approval of the players' union, the heated blades, which are attached to boots of existing skates, would no longer be able to be used in NHL games, which would be a key marketing tool for the Quebec company.

Sam McCoubrey, Therma Blade's VP of sales and marketing, said they have sold 2,500 pairs of blades to Canadian and U.S. stores. He also said the company would try to persuade other NHLers to test the blades.



5 years and 5 million dollars in R&D?

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