Sunday, January 10, 2010

Reebok 11K Pump Skate at the 2010 NHL Winter Classic


The all new highly anticipated 11K Pump Skate hit the ice at the 2010 NHL Winter Classic on January 1st.

Fitted to 5 Boston Bruins players including alumni Bobby Orr who participated in the ceremonial face-off, and current roster players Patrice Bergeron, Marc Savard, Johnny Boychuk and Dennis Wideman.

The 11K made a big splash on and off the ice with in-stadium Reebok branding as well as 2 Billboards in Boston and Philladelphia.

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